Sarthak Joshi
Sarthak Joshi
Sarthak Joshi
Product designer
Product designer
Product designer
A designer based in London, passionate for creating fun products, that are inclusive and accessible to all. Experience in the Fintech and E-commerce industries, I have worked with multiple cross-functional teams and helped build products from scratch that solve customer problems and help businesses thrive.
A designer based in London, passionate for creating fun products, that are inclusive and accessible to all. Experience in the Fintech and E-commerce industries, I have worked with multiple cross-functional teams and helped build products from scratch that solve customer problems and help businesses thrive.
A designer based in London, passionate for creating fun products, that are inclusive and accessible to all. Experience in the Fintech and E-commerce industries, I have worked with multiple cross-functional teams and helped build products from scratch that solve customer problems and help businesses thrive.
Handpicked Projects For You
Handpicked Projects For You
Handpicked Projects For You
In Partnership with Southwark Council | 2 months | System Design
In Partnership with Southwark Council | 2 months | System Design
In Partnership with Southwark Council | 2 months | System Design
Community Memory
Community Memory
A stamp collection system that encourages international immigrants to explore Southwark’s hidden gems recommended by locals.
A stamp collection system that encourages international immigrants to explore Southwark’s hidden gems recommended by locals.
A stamp collection system that encourages international immigrants to explore Southwark’s hidden gems recommended by locals.
Cart & Checkout improvements
Cart & Checkout improvements
We tackled cart and checkout challenges by balancing visibility with usability. To avoid disrupting user habits or app stability, we split the work into Phase 1 (quick wins) and Phase 2 (structural changes), ensuring impact without compromise in a high-frequency e-commerce environment.
We tackled cart and checkout challenges by balancing visibility with usability. To avoid disrupting user habits or app stability, we split the work into Phase 1 (quick wins) and Phase 2 (structural changes)
We tackled cart and checkout challenges by balancing visibility with usability. To avoid disrupting user habits or app stability, we split the work into Phase 1 (quick wins) and Phase 2 (structural changes), ensuring impact without compromise in a high-frequency e-commerce environment.
Pincode (1+ Million users) | PHASE 1 | 2 weeks | visual Design
Pincode (1+ Million users) | PHASE 1 | 2 weeks | visual Design
Pincode (1+ Million users) | PHASE 1 | 2 weeks | visual Design
Improving Checkout Experience
Improving Checkout Experience
Improving Checkout Experience
Pincode (1+ Million users) | PHASE 2 | 1 month | User experience Design
PHASE 2 | User experience design
Pincode (1+ Million users) | PHASE 2 | 1 month | User experience Design
Merging Cart & Checkout
Merging Cart & Checkout
Merging Cart & Checkout
Phonepe (500+ million users) | 2 months | User experience Design
Phonepe (500+ million users) | 2 months | User experience Design
Phonepe (500+ million users) | 2 months | User experience Design
Tax Payments
Tax Payments
Tax Payments
First payments app to enable the self assessment tax and advance tax payment taxes for users with convenient payment option, including credit card payments
First payments app to enable the self assessment tax and advance tax payment taxes for users with convenient payment option, including credit card payments
First payments app to enable the self assessment tax and advance tax payment taxes for users with convenient payment option, including credit card payments
Pincode (1+ Million users) | 1 month | user experience Design
Enabling Pharmacy orders for Sellers
Enable sellers to fulfill prescription-required medicine orders, unlocking a new revenue stream and expanding Pincode’s offerings.
View All Projects
View All Projects
My Design Values
My Design Values
My Design Values
Emotional Inclusion
Emotional Inclusion
Emotional Inclusion
I design with empathy at the core, ensuring that diverse emotional, cultural, and personal experiences are respected and represented.
I design with empathy at the core, ensuring that diverse emotional, cultural, and personal experiences are respected and represented.
Imaginative Realism
Imaginative Realism
Imaginative Realism
I value bold, imaginative thinking — but always grounded in context, constraints, and real-world usability.
I value bold, imaginative thinking — but always grounded in context, constraints, and real-world usability.
Research Driven Design
Research Driven Design
Research Driven Design
I anchor my design process in deep, iterative research — from sensory ethnography to behavioral mapping.
I anchor my design process in deep, iterative research — from sensory ethnography to behavioral mapping.
Collaboration as Core Practice
Collaboration as Core Practice
Collaboration as Core Practice
I work best in collaborative environments, where diverse perspectives, disciplines, and lived experiences shape better, more inclusive outcomes.
I work best in collaborative environments, where diverse perspectives, disciplines, and lived experiences shape better, more inclusive outcomes.
Few kind words
Few kind words
Few kind words
Ankit Daftery
Ex- Product @ PhonePe
Sarthak worked closely with me in launching new categories, as well as feature improvements for existing categories. He is very curious and ensures that he thoroughly understands the problem statement that he is designing for. While designing, he asks questions that eventually helped us expand the boundaries of what the product, improving the value for the users…
Navneet Nair
Design @ Target. Product Design Leader. Coach. TedX Speaker. Ex-PhonePe.
Sarthak's thirst for knowledge and willingness to embrace new challenges propelled him to develop expertise in both physical product design and UX, proving instrumental in the success of our SmartSpeaker and EDC device projects. His strong work ethic and unwavering commitment to refining his skills make him an exceptional talent with immense potential.
Aakas Jayraj
Sr. Product Manager @Pincode
Sarthak also demonstrated exceptional creativity and problem-solving skills. He consistently came up with innovative ideas that not only met our business goals but also delighted our users. His work on streamlining the cart and checkout process was particularly impactful, leading to a significant improvement in user experience and conversion rates.
Anand Patil
UI Lead Designer @Pincode
One of his notable strengths is collaborative approach and questioning the foundation of the problem which differentiates him from the rest. We often engaged in hours of discussions over a small problem, which helped us to explore the solution from all dimensions. He works seamlessly with cross-functional teams as well, effectively communicating design ideas and incorporating feedback to refine and enhance solutions.
Siddarth Sreekumar
Design @ Freshworks • Prev. PhonePe, Pincode, TCS
Sarthak genuinely loves solving problems. No matter how complex the task, he approached it with enthusiasm, often inspiring the team to push boundaries and explore creative solutions. His work on the Checkout Improvement project, for instance, led to a significant increase in conversion rates and a noticeable reduction in cart abandonment.
Anees M
Founder @ iFurno
Sarthak is the guy you can trust with something, being it personal or professional.
Calm, composed and highly professional towards work. His character to keep relations intact is commendable and his empathy in character reflects in his design approach.
Ankit Daftery
Ex- Product @ PhonePe
Sarthak worked closely with me in launching new categories, as well as feature improvements for existing categories. He is very curious and ensures that he thoroughly understands the problem statement that he is designing for. While designing, he asks questions that eventually helped us expand the boundaries of what the product, improving the value for the users…
Navneet Nair
Design @ Target. Product Design Leader. Coach. TedX Speaker. Ex-PhonePe.
Sarthak's thirst for knowledge and willingness to embrace new challenges propelled him to develop expertise in both physical product design and UX, proving instrumental in the success of our SmartSpeaker and EDC device projects. His strong work ethic and unwavering commitment to refining his skills make him an exceptional talent with immense potential.
Aakas Jayraj
Sr. Product Manager @Pincode
Sarthak also demonstrated exceptional creativity and problem-solving skills. He consistently came up with innovative ideas that not only met our business goals but also delighted our users. His work on streamlining the cart and checkout process was particularly impactful, leading to a significant improvement in user experience and conversion rates.
Anand Patil
UI Lead Designer @Pincode
One of his notable strengths is collaborative approach and questioning the foundation of the problem which differentiates him from the rest. We often engaged in hours of discussions over a small problem, which helped us to explore the solution from all dimensions. He works seamlessly with cross-functional teams as well, effectively communicating design ideas and incorporating feedback to refine and enhance solutions.
Siddarth Sreekumar
Design @ Freshworks • Prev. PhonePe, Pincode, TCS
Sarthak genuinely loves solving problems. No matter how complex the task, he approached it with enthusiasm, often inspiring the team to push boundaries and explore creative solutions. His work on the Checkout Improvement project, for instance, led to a significant increase in conversion rates and a noticeable reduction in cart abandonment.
Anees M
Founder @ iFurno
Sarthak is the guy you can trust with something, being it personal or professional.
Calm, composed and highly professional towards work. His character to keep relations intact is commendable and his empathy in character reflects in his design approach.